Content Development Services

Our team is able to create custom content for you that reaches your target market audience and persona in the form of presentation outlines, articles, ebooks, podcast, and other downloadable content. Content is optimized for SEO and written in alignment with your voice and brand. Ghostwritten options or bylined articles by Jessica Miller-Merrell available. Pricing starts at $600 for a 400-600 word article or blog. White papers and ebooks start at $1.00 per word not including design. 


We can do a lot! From content strategy to execution to content development, we have worked with large and small companies in the HR and recruiting space to support content for brand awareness, strategic email campaigns, employer branding, and thought leadership. Blog posts, articles for publication on LinkedIn and Forbes (among others), e-books, white papers, benchmark studies, email copy, and templates that your specific audience will love.


Our content clients are our partners – we work with companies like yours in a lot of different ways, from idea generation to defining personas and developing strategies that can put your content in front of the right audience. We brainstorm, plan, create and execute right there with you. If content development isn’t for you, learn more about the sponsorship options and cost per lead services we also provide. 

Examples of our content work for clients

Client Testimonials

Need lead funnel emails for your sales team? Content for a brand new HR or recruiting blog? A valuable gated downloadable for a webinar? Presentation for your webinar? We’ve done it all and we’re really good at it. See what our clients have to say about our work!

Industries and Areas We Specialize In

Human Resources 

Recruitment & Talent Acquisition 

Employee Benefits & Total Rewards 

Workforce Management and L&D

Buyers of All Levels from Executives to Influencers

Global Employment Law & Compliance 

Content Development Focused on your Buyer in Mind

A 20+ year HR executive turned entrepreneur Jess started a blog in 2005. She’s been featured by Forbes (twice) as a top 50 career site and resource before focusing her writing, speaking and training in the area of human resources. Workology now reaches over 1,000,000 HR and workplace leaders monthly focused on providing training, resources, and support.

Since 2009, Jess and her team have been providing content development services in all areas of the employee life cycle as a freelance content writer and agency. 

We take a thoughtful approach to how we support clients putting the practitioner first and tap into our community to ensure the resources we develop resonate with your idea buyer in HR, workplace, and recruitment. Increase the quality of your marketing and sales funnel with custom content that stands out from the sea of sameness. 

We Are Now Accepting Retainer Clients and Special Projects