Digitizing Talent: Creative Strategies for the Digital Recruiting Age

October 19th at 12 PM CST

Session Description

Digital recruitment might be the key to an effective overall recruiting strategy, but the question is where to begin. This session will walk you through how to prioritize your digital recruiting and marketing options and show you how to develop strategic yet smaller initiatives designed to drive change and establish buy-in so that you can move forward in your digital and online recruitment efforts. Learn how to get started realigning your recruitment efforts to those of the larger organization by using creative and truly out-of-the-box digital recruiting and marketing strategies. Our session will focus on establishing return on investment, establishing metrics and capitalizing on relationships with other departments outside of HR including marketing, IT and communications.

Four Presentation Focus Areas:

  • How to prioritize talent attraction efforts using digital strategies
  • Establish small wins that you can build on focused on executive leadership communication
  • The top five creative digital strategies that every recruiter and HR leader should consider from programmatic ad buying, social media to using video in your recruiting.
  • Leveraging relationships within the organization to establish ROI and strategic partnerships

Those attending the live session, will receive complimentary HR recertification credits for SHRM and HRCI. A session replay will be available for the amount of $19 or will be available to UpSkill HR members as part of their membership. 

*Session attendees can grab a copy of Jessica’s book, Digitizing Talent: Creative Strategies for the Digital Recruiting Age on Amazon.

jessica miller-merrell


Jessica Miller-Merrell, SHRM-SCP is the Founder of Workology.com and the Chief Strategist at her company, Xceptional HR. She specializes in providing HR and talent acquisition consulting and resources for organizations focused on simple solutions that leverage digital and technology. She’s the author of Digitizing Talent: Creative Strategies for the Digital Recruiting Age published in 2023 by SHRM. Jessica has been recognized by The Economist, Forbes, SHRM Magazine and others for her contributions to HR and recruitment.

Digitizing Talent: Creative Strategies For The Digital Recruiting Age

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