Your recommended recruiting focus is: Employer Brand

We’ve crunched the numbers and your focus for your digital recruiting efforts is Employer Brand. Below are basic information and resources to get you started on building, growing, expanding your employer brand. I’m also including some recommendations for HR technology as well as courses and service. 

What Is an Employer Brand?

At its heart, an employee value proposition (EVP) is the unique set of benefits an employee receives in return for the skills, capabilities and experience they bring to a company. An EVP is about defining the essence of your company—how it is unique and what it stands for.

An EVP describes the mix of characteristics, benefits, and ways of working in an organization. It’s the deal struck between company and employee in return for their contribution and performance. This “deal” characterizes an employer and differentiates it from its competition.

Employer branding leverages your EVP using storytelling through digital media to reach, engage, and build relationships with job seekers. 

Examples of employer branding campaigns and programs’s Women in Leadership Program

Google’s The Intern Movie 

Cisco’s #WeAreCisco Social Media Campaign 

Pinterest Engineering Team’s Blog 

The Zen Desk’s Career Site 

Chili Piper’s Viral TikTok Hiring Strategy 

employer branding resources

Digitizing Talent: Creative Strategies for the Digital Recruiting Age provides a comprehensive look at online and digital recruitment for business leaders. Published by SHRM and written by Jessica Miller-Merrell, this resource is a must-have for recruiters, HR and talent leaders. Order a Copy

Are your salary packages competition in this changing market?Jessica recommends Comp Refresh an AI compensation tool that evaluates current salary trends by location and title. Receive a compensation analysis of up to 5 roles at your organization in up to two market locations within the U.S. for each role. That’s up to 10 different compensation analysis opportunities for you for just $500.  Learn More

Examples of TikTok video job postings.  I’ve put together a playlist on TikTok of my favorite employer brand and job postings using video on TikTok. These offer a great way to engage job seekers taking advantage of this viral social media platform. Stand out from your competition with video. Get the Playlist

Book a VIP Session with Jess. Sit down with Jessica for a four hour VIP session to talk all things recruiting. During this session, you can ask her anything. Include your team and be prepared to get access to actionable insights and resources. You’ll be directed to her booking calendar after purchase. Investment is $1,500. Book Now.