What Matters to Your CHRO Buyer (On-Demand)


Alicia Meneses Maples, SPHR is the Vice President of Partnerships and Sales for Xceptional HR.  She is a DiSC certified facilitator, a TEDx Speaker, award winning blogger, and former Fortune 500 HR executive overseeing enterprise training and development teams as well as establishing robust executive mentorship and coaching programs. 

Alicia specializes in neuroscience marketing and sales philosophies with a focus in human capital and B2B sales. Alicia’s client list includes enterprise companies including Disney’s Leadership Institute, Rackspace Hosting, Dish Network, SMBs such as Saddleback Leather Company, Twang Beer Salts, Bolingo Bags, and hundreds more internationally.

Jessica Miller-Merrell, SHRM-SCP is the Founder of Workology.com and the Chief Strategist at her company, Xceptional HR. She specializes in providing training and development for HR leaders in the areas of personal development, HR certification, and training for new managers.

She’s the author of Tweet This! Twitter for Business and The HR Technology Field Guide. Her most recent book, Digitizing Talent: Creative Strategies for the Digital Recruiting Age is being published by SHRM and available in the fall of 2022. Jessica has been recognized by The Economist, Forbes, SHRM Magazine and others for her contributions to HR and recruitment.


Buyer Persona Worksheet

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Q1 CHRO Preliminary Report